Best 15+ Free Marketing Tools for Small business

Amin Siddiqui
6 min readMay 25, 2022
Image Source

Now that most small businesses have to start marketing online because of the increase in competition, outsourcing is an important practice for business owners. If you are looking for free marketing tools for small businesses, here are the best free marketing tools for small businesses. I’ve found it to help you do more with less.

#1. Trello

Trello is a web-based tool for project management and collaboration.

You can use it to organize just about anything, perhaps the most common uses are for software project management, and organizing big projects into smaller tasks. It is one of the best free marketing tools for small businesses.

It’s visual like Pinterest, with the ability to add notes to cards. You can create multiple boards, lists (to-do, doing, and done), cards (break down projects by steps), invite others or assign tasks to other people with due dates, and more. It makes team collaboration easy! We’ve used Trello to plan our editorial calendar & collaborate with other writers/editors on articles we were working on as well as brainstorm ideas and organize them on one board where everyone could see them at a glance before writing up their articles.

Website ⇒ Trello


Canva is a graphic-design tool website, founded in 2012. It uses a drag-and-drop format and provides access to over a million photographs, graphics, and fonts. This makes it easy for you to create professional-looking social media graphics.

It also allows you to upload your own images or logo, edit them using the drag-and-drop editor, and use them in your design.

In addition, Canva offers pre-made templates for various types of documents including posters, presentations, business cards, flyers, tweets, etc.

A few features that Canva offers include:

  • Ability to save designs as templates
  • You can collaborate with other users on a document or design through Canva’s “share” feature
  • You can keep track of all your uploaded photos through the Photos tab

Website ⇒ Canva

#3. Google Trends

Google Trends is a free tool that provides insights into how search terms have gained popularity over time. It is a free tool that is available to anyone with a Google account. You can use it to find out what terms have been trending over the past few months or years.

This tool allows you to compare different search terms, so you can see which are gaining more traction than others in your industry.

In addition to this, it gives insights into the geographical breakdown of searches for various phrases based on country or state.

Website ⇒ Google Trends

#4. SEMrush

SEMrush is one of the best tools to analyze competitors’ keywords and track keyword rankings. It offers a 7-day free trial, after which you can choose from three different plans.

Once it starts analyzing your site, it reveals a ton of information like top organic keywords, top paid keywords, top backlink sources and much more.

You need to audit your website with SEMrush in order to get an idea about the best ranking strategies. You will get several options for investigating your competitor’s strategy with this tool. With just a few clicks, you can easily find out what is working for them and why they are getting better results than you.

For example: If I want to know what’s helping my competitor rank better than me on the Google search engine results page (SERP), then I will simply enter their domain name in the SEMrush dashboard and click on the “Domain Analytics” tab as shown in the above screenshot.

As a result, I will see all the information about their backlink profile such as referring domains count, referring IP address count etc within an instant!

Website ⇒ SEMrush

#5. Check My link

What it does:

  • Link management: Checked links are saved to your browser’s local storage, allowing you to return and scan the same page again at a later date.
  • Why we love it:
  • Site management: Our small business marketing team often collaborates on web projects, so before launch, it’s important to check that all the links are in order. After all, an unexpected 404 isn’t a great look for anyone!

Website ⇒ Check My Links

#6. Grammarly

Grammarly is an online grammar checker and proofreader. With Grammarly, you can correct your grammar, spelling, punctuation, and word choice mistakes. It can also detect plagiarism and make suggestions on how to improve your writing style.

You can use Grammarly for free to check for basic errors or upgrade to a paid plan for advanced features. These are:

  • Sentence structure correction
  • Advanced checks for subject-verb agreement, article use, modifier placement, and other contextual spellings
  • Vocabulary enhancement suggestions
  • Genre-specific writing style checks

Website ⇒ Grammarly

#7. Last Pass

The password manager is one of the most important tools you can use to ensure that your online data is secure. If you have an online business, it’s a must-have, and if you don’t yet have one, it’s also a must-have. The first thing to understand about password managers is that they’re not meant to be used by themselves. They’re meant to be used with other tools and services because passwords alone aren’t enough to protect data. The passwords are meant to be the first line of defense against being hacked; however, if someone has access to those passwords (and knows how to hack), then they would likely also have access to everything else stored in those password-protected areas as well. The best practice is therefore for each site you want to be secured from hackers (like your bank or small business website) that you use different passwords for each service using a password manager like LastPass or 1Password.

First up: LastPass! It’s probably the easiest way to get started with a password manager — and it’s free! There are paid options for some additional features but there is nothing better than LastPass for getting started — so start there today!

Website ⇒ LastPass

#8. MailChimp

MailChimp is an email marketing service provider that is used by small businesses to send out email campaigns. It helps in creating, sending, and tracking email campaigns for its users. With this tool, small businesses can advertise their products using emails and analyze the success rate of these ad campaigns through reports. The platform allows users to create multiple email lists and enables them to choose which list they want to send their campaign to based on their target audience.

Website ⇒ MailChimp

#9. Unsplash

Unsplash is a popular site for beautiful, free images that you can use for any purpose. You can use the photos for personal or commercial projects and you don’t need to credit the photographers.

You simply search by keyword and filter by orientation, color, and even size. When you find a photo that interests you, click on it to see where it was taken and other related photos in its category.

Website ⇒ Unsplash

#10. Copyscape

Copyscape is a tool for identifying plagiarism. With its free tool, users can enter a URL and see if it has been copied on the Internet. The premium version of Copyscape allows you to add multiple pages simultaneously, check for pending copyright infringement, and monitor your online content as it goes up

Website ⇒ CopySpace

Want to Explore the Next 5 Complete Checklists here it is



Amin Siddiqui

Passionate about helping businesses increase their online visibility and connect their Ideal potential buyer with SEO.